Why Use Video Marketing For Your Business
Videos are the new power tools when it comes to marketing. 2016 saw major revolution in terms of video marketing. It is estimated that more than 61% of the businesses have moved onto to video marketing as one of their primary tools. Another striking fact is that 66% of the companies that opted for marketing did not have this facility an year back. The trend is only growing and it is estimated to hit more sooner than estimated. Gardner Video Production Services in Toronto specialises in making videos that is best suited for your business. As inc.com predicts, videos are going to be the future of the marketing world.
Videos And Sales Numbers
To understand the magnanimity of how videos can help in boosting your sales numbers, it is estimated that more than 80% of customer conversions has happened after watching the product videos. Therefore, videos directly lead to increase in sales. It is also estimated that more than 74% of the users who watched these videos found it useful. Therefore, this is the right time to start crafting videos for your products. One of the main reasons why videos are so successful is because the minds of human beings are generally great at receiving things that are visual in a much better manner.
Videos And ROI
Many businesses have said that they have seen more returns on their investments with respect to videos. Creating videos are not easy or simple as they seem. Apart from using the online video editing tools and availability of many options for creating video content, it is fairly easy to create one for your company. Your video need not be absolutely perfect. Focus on the content and ensure that you get it right. Once the content is generated properly, you can get your point across to potential customers easily. A demonstration of how to use your product can also be a good choice.
Videos Are A Platform For Trust
Trust is one of the most important foundations based on which the businesses are built. The content marketing concept itself is based on creating customers for a long time. Instead of selling you can get people to come and find your products. By providing interesting and important information to your customers, you attract them to view your products and make decisions. Video content engages the users and sparks emotions. Video sharing on social media networks can act as an important means of marketing your products for less cost. Promotional videos act as the best way to instil trust within your customers.
Videos make the customers stay on your website for a long period of time. Therefore, longer a person spends on your website the more he understands your products. Also, if you have a video embedded in your website, it is possible that there is a higher chance of your website being visible on the Google search results. Also, YouTube is owned by Google and there has been increase on how the videos are ranked and the viewership in general as well.
Video advertising is therefore becoming the affordable and widespread method for marketing products at low cost. While making the videos ensure that they are creative and educating at the same time for your audiences.